A staff training session at JCC Greater Boston.
Meet Amanda
I’ve been on your side of the table.
When your team is already stretched between a program launch, a grant deadline, and the member email that needs a thoughtful response, figuring out AI can feel like one more job. You need room to learn, and you need someone who understands what’s at stake when you bring something new into an organization built on trust.
Before founding Puzzles & Profits, I was the chief marketing officer at Peninsula Jewish Community Center. I’ve led teams, navigated limited budgets, and worked through technology changes while keeping the people doing the work involved. That experience shapes how I teach and the questions I ask, because a tool can be impressive and still be the wrong fit for your organization.
The people side is the work.
I help nonprofit and community teams make thoughtful decisions about AI and build the confidence to use it in their everyday work. We start with your purpose, your people, and the information you’re responsible for protecting, then connect the learning to tasks your team recognizes.
My approach comes back to one belief: human connection is the product. AI is the support system that gives your people room to be the voice of your organization.
Learning together, leading together.
From 2023 to 2026, I chaired JCC Association’s Marketing Peer Community, bringing colleagues together around shared questions and challenges. My community leadership background also includes a Mid-Career Graduate Fellowship at Gratz College and participation in San Mateo Chamber of Commerce’s LeadForward Class of 2025.
Today, I bring that same spirit of shared learning to workshops, conference sessions, and my writing for Community Rec Magazine and Unpuzzling AI. Whether we’re working through a policy decision or practicing with a tool, I want your team to leave with better questions, useful skills, and more confidence in their own judgment.